Future Success with APIs
In the flux world future success of almost any business is based on integrated digital processes, not isolated digital systems. Instead of building individual services or solutions, successful businesses are not only able to see the big picture, but also capable of identifying and creating the relevant internal and external connections.
Successful businesses understand how technologies, including APIs, can be used to support existing and create new business processes. New innovations and growth opportunities will fly when strategies are translated into actions and concrete solutions. Success requires a shared vision and common language between business and technology. Additionally, both must understand people: what they want, why they want, how they want, and when they want.
The most successful digital businesses, Ubers and Airbnbs of tomorrow, are built on their own core applications and infrastructure complemented by API ecosystems. For instance, Uber uses Google Maps API to pull out the location data and their own Uber APIs provide opportunities for other businesses to develop on-demand service ideas.
With APIs the whole is greater than the sum of its parts.
Wunderdog knows how to build digital businesses, with or without APIs. We would be happy to help your digital business to gain momentum and thrive.
The article is mainly based on a discussion with Miki, who is a developer at Wunderdog. Miki is passionate about the wonders APIs can do in building digital success stories. Currently, he acts as an API Product Owner at one of our telco clients.