Creating value through better tracking
Our customer, one of the leading companies in the content automation field in Germany, has a long background working with major global publishers and corporate enterprises needing implementations of new technologies into their organisations. They reached us because their tech department was having issues with a tool that manages publication content. The tool was using deprecated tech and the company was no longer able to maintain it. Since our customer’s business is mainly directed towards digital publishing and media, they saw the relevance of keeping the tool application. We redesigned this existing product with newer, updated tech so our customer could keep tracking news stories in the most cost-effective way.